SaaS startup Swoop raises $3.2M to modernize mom-and-pop transportation companies

Chauffeured group transportation — the vehicles used for corporate outings, special events and even weddings — is a fragmented industry, with hundreds of small operators that rely on analog systems to book customers. Now in this era of COVID-19, these operators are being squeezed as travel and tourism have dwindled and companies have opted to have employees work from home.

One Los Angeles-based transportation booking startup called Swoop aims to bring these small, local operators into the digital age with a new software-as-a-service platform that it says is helping them adapt in this COVID-19 era. The startup, loaded with an injection of capital, is ramping up its SaaS product in hopes of tapping into a marketplace where customers spend $40 billion annually.

Swoop has raised $3.2 million in a seed funding round led by Signia Venture Partners, South Park Commons and several angel investors, including former Uber CPO Manik Gupta; Kevin Weil, co-creator of Libra at Facebook; Kim Fennel, a former Uber executive; and Elizabeth Weil, former partner at Andreessen Horowitz...